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How it All Began!

How it All Began!

A little story on how we came to open a Life is Good store!

It all began with a t-shirt!

We were on holiday in San Diego (or Seattle, depending on if you ask Ken or Vickie about this story!), and wandered in to a t-shirt store. And in the store was a small selection of Life is Good products. Ken bought his first shirt, and it has become a bit of an obsession for us since then! So whenever we travelled to the US, we would seek out stores that sold Life is Good and add to our collection.

We love the message - life isn't perfect, life isn't easy, life is good. The product is amazing -they last, and they are oh so comfortable! And the designs are really fun! 

We knew we wanted to start our own business, and in a sort of aha moment, Ken said "what about a Life is Good store?" And so began the search for a location that fit our vision. Newmarket was an ideal choice, as we were looking for a small town, Main Street feel. Downtown Newmarket has changed even since we have been here, and is a real hub of culture, creativity and fun shops and restaurants.

And so that's how it all began. We are coming on up to our 6th anniversary and are grateful for the way the community has embraced us and the store! So don't forget to shop local, support your community and spread good vibes!



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